Privacy Policy

Last updated: 30 July 2026

1. Who We Are

Little Star Design Studio Ltd (“Little Star”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

Little Star Design Studio Ltd is the data controller responsible for personal information processed through our websites, products and services.

This Privacy Policy applies when you:

  • visit littlestar.studio

  • visit thedoguk.com

  • use or enquire about The D.O.G. – Dedicated Online Guardians programme

  • purchase or enquire about our products, educational resources or programme licences

  • download free or paid digital resources

  • attend one of our workshops, creative sessions, training sessions or other services

  • subscribe to our mailing list or other communications

  • contact us by email, website form, social media or another communication channel

  • otherwise interact with Little Star Design Studio Ltd.

The D.O.G. (Dedicated Online Guardians) is an educational programme created and operated by Little Star Design Studio Ltd. Personal information collected through thedoguk.com is therefore processed by Little Star Design Studio Ltd in accordance with this Privacy Policy.

Our websites may from time to time be hosted or operated using third-party website platforms including Squarespace and Wix. Changing the platform on which a website is hosted does not change Little Star Design Studio Ltd's responsibility as data controller.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact details

Little Star Design Studio Ltd
18 Crossparks
Dartmouth
Devon
TQ6 9HP
United Kingdom

Email: info@littlestar.studio

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Information you provide directly

We may collect:

  • your name

  • email address

  • telephone number

  • postal and delivery address

  • billing information

  • school, organisation or business name

  • job title or professional role

  • information relating to school or programme licence enquiries

  • order and transaction information

  • communication preferences

  • information you provide when contacting us

  • information provided when booking a workshop, training session or other service

  • feedback, testimonials or survey responses

  • information necessary to administer educational programme licences

  • information submitted when requesting or accessing digital resources

  • any other information you choose to provide to us.

Payment card details are normally processed directly by our payment providers. We do not normally receive or store complete payment card information ourselves.

Information collected automatically

When you visit our websites, certain technical information may be collected automatically.

This can include:

  • IP address

  • browser type and version

  • device type

  • operating system

  • approximate location derived from technical information

  • pages visited

  • date and time of visits

  • referring website

  • interactions with our website

  • cookie and similar technology information.

Some of this information may constitute personal data under UK data protection law even where it does not directly identify you by name.

3. How We Use Your Personal Information

We may use personal information to:

  • process and fulfil orders

  • provide physical and digital products

  • administer The D.O.G. programme and school licences

  • provide access to licensed educational resources

  • communicate with schools, teachers, parents and other customers

  • respond to enquiries

  • manage bookings, workshops and training

  • provide customer support

  • send information relating to purchases, licences or services

  • administer payments, refunds and accounting records

  • deliver requested downloads and resources

  • maintain and improve our websites and services

  • understand how visitors use our websites

  • protect our websites, resources and intellectual property

  • prevent fraud, misuse and security incidents

  • maintain appropriate business records

  • comply with legal, tax and regulatory obligations

  • send marketing communications where permitted by law

  • establish, exercise or defend legal claims where necessary.

We do not sell or rent your personal information.

4. Our Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on the following bases.

Contract

We process information where it is necessary to enter into or perform a contract with you.

For example, this may apply when you:

  • purchase a product

  • purchase or administer a programme licence

  • book a service

  • request delivery of a digital product

  • ask us to take steps before entering into a contract.

Consent

We may rely on your consent where you:

  • subscribe to marketing communications

  • agree to optional cookies or analytics technologies

  • give specific permission for another particular use of your information.

Where we rely on consent, you can withdraw it at any time.

Legitimate interests

We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

These interests may include:

  • operating and improving our business

  • providing customer support

  • understanding how our services are used

  • protecting our resources and intellectual property

  • maintaining website security

  • managing relationships with schools and customers

  • keeping appropriate business records.

Legal obligation

We process information where necessary to comply with obligations imposed on us by law, including tax, accounting and regulatory requirements.

5. School and Programme Licence Information

Where a school or organisation purchases or enquires about The D.O.G. programme, we may process information relating to the school and its staff.

This may include:

  • school or organisation name

  • school address

  • name and contact details of relevant staff

  • billing information

  • licence start and renewal dates

  • correspondence relating to the programme

  • records of resources or services supplied

  • information necessary to administer or support the licence.

This information is used to administer the contractual relationship between Little Star Design Studio Ltd and the relevant school or organisation.

We do not require schools to provide us with children's personal information in order to use the standard D.O.G. programme resources.

Schools remain responsible for their own processing of pupil information when using educational materials within their setting.

6. Children's Privacy

Many of our products and educational resources are designed for children. However, our websites, purchasing systems and school licensing services are intended primarily for use by adults, including parents, carers, teachers and other professionals.

We do not intentionally ask children to create accounts, make purchases or provide personal information directly through our websites unless a particular service expressly states otherwise and appropriate safeguards are in place.

The standard D.O.G. programme does not require children to provide personal information directly to Little Star Design Studio Ltd.

If a child participates in a workshop, activity or project delivered directly by us, we may process limited information where necessary to administer that activity. Where appropriate, information will be obtained through a parent, guardian, school or responsible adult.

We will apply additional safeguards where children's personal information is processed.

If you believe a child has provided personal information to us inappropriately, please contact us at info@littlestar.studio.

7. Marketing Communications

We may send marketing communications where you have consented to receive them or where another lawful basis permits us to do so.

You can unsubscribe at any time by:

  • using the unsubscribe link included in a marketing email; or

  • contacting us at info@littlestar.studio.

Unsubscribing from marketing does not prevent us from sending service communications that are necessary to fulfil an order, administer a licence or provide a service you have requested.

8. Cookies and Analytics

Our websites use cookies and similar technologies.

Some cookies are necessary for our websites to function correctly. Other cookies may be used for purposes such as analytics, preferences or marketing.

Where required by law, non-essential cookies will not be used unless you have given the appropriate consent.

Depending on the platform currently used to operate our websites, cookies may be placed or managed by providers including Squarespace or Wix.

We may also use third-party analytics or marketing services from time to time.

Further information about the cookies we use and how you can manage your choices is available in our Cookie Policy.

You can also change your cookie preferences using the cookie controls provided on the relevant website where available.

9. Who We Share Information With

We only share personal information where there is a legitimate reason to do so.

Depending on the services you use, recipients may include:

Website providers

We use website hosting and e-commerce providers which may include:

  • Squarespace; and

  • Wix.

These providers may process technical, account, transaction and website-use information in order to provide their services.

Payment providers

Payments may be processed by third-party payment providers such as Stripe, PayPal, Square or other payment services made available through our websites.

Payment providers process payment information according to their own privacy policies.

Printing, fulfilment and delivery providers

Where you order physical products, relevant information such as your name and delivery address may be provided to printing, fulfilment or delivery partners where necessary to complete your order.

This may include BookVault or other fulfilment providers we appoint.

Professional advisers and service providers

We may share information with professional advisers, accountants, IT providers or other contractors where reasonably necessary to operate our business or comply with legal requirements.

Legal and regulatory authorities

We may disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

We require service providers processing personal information on our behalf to handle it appropriately and in accordance with applicable data protection requirements.

10. International Transfers

Some of the service providers we use operate internationally or store information outside the United Kingdom.

For example, website hosting and technology providers such as Squarespace and Wix may process information in countries outside the UK. Wix operates through affiliated companies internationally, while Squarespace states that information may be transferred to locations including the United States. 

Where personal information is transferred outside the UK, we take reasonable steps to ensure an appropriate lawful transfer mechanism and safeguards are in place.

These may include:

  • UK adequacy regulations

  • the UK Extension to the EU-US Data Privacy Framework where applicable

  • the UK International Data Transfer Agreement

  • the UK Addendum to approved Standard Contractual Clauses

  • another lawful transfer mechanism.

Squarespace, for example, currently states that it uses mechanisms including the UK Extension to the EU-US Data Privacy Framework and contractual safeguards for relevant international transfers. 

11. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and reporting requirements.

Typical retention periods include:

Order, payment and accounting records: normally up to seven years where required for accounting, tax or legal purposes.

School licence records: for the duration of the licence and for an appropriate period afterwards where required for accounting, contractual or legal purposes.

General enquiries and correspondence: for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.

Marketing information: until you unsubscribe, withdraw consent or we determine that the information is no longer required.

Workshop or service records: for an appropriate period according to the nature of the service and any relevant legal, safeguarding, insurance or record-keeping requirements.

We may retain information for longer where necessary to establish, exercise or defend legal claims or where required by law.

When information is no longer required, we will securely delete or anonymise it where reasonably practicable.

12. How We Protect Your Information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or destruction.

Measures may include:

  • password-protected systems

  • access controls

  • reputable website and payment providers

  • secure connections and encryption where appropriate

  • limiting access to those who need the information

  • secure storage of physical records

  • appropriate backup and security procedures.

No internet-based system can be guaranteed to be completely secure. However, we take reasonable steps appropriate to the nature of the information we process.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights including:

  • the right to be informed about how your personal information is used

  • the right of access to personal information we hold about you

  • the right to rectification of inaccurate or incomplete information

  • the right to erasure in certain circumstances

  • the right to restrict processing in certain circumstances

  • the right to data portability in certain circumstances

  • the right to object to certain types of processing

  • rights relating to certain forms of automated decision-making and profiling.

These rights are not absolute and may not apply in every circumstance.

You may also withdraw consent at any time where consent is the lawful basis for processing.

To exercise your rights, contact:

info@littlestar.studio

We may need to verify your identity before responding to a request.

We will normally respond within the period required by applicable data protection law.

The ICO confirms that these individual rights form part of the UK's data protection framework. 

14. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Information Commissioner's Office

You are not required to contact us before making a complaint to the ICO.

15. Links to Other Websites

Our websites may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of websites operated by other organisations.

We recommend reviewing the privacy information provided by those organisations before submitting personal information to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our services

  • our websites

  • the technology or platforms we use

  • our suppliers

  • our processing activities

  • applicable law or regulatory guidance.

The latest version will be published on our websites, and the “Last updated” date at the top of this policy will be changed accordingly.

Where a change materially affects how we use personal information, we will take reasonable steps to bring that change to the attention of affected individuals where required.

The ICO recommends that privacy information is regularly reviewed and updated when processing changes. 

17. Contact Us

For questions about this Privacy Policy or the way Little Star Design Studio Ltd handles personal information, please contact:

Little Star Design Studio Ltd
18 Crossparks
Dartmouth
Devon
TQ6 9HP
United Kingdom

Email: info@littlestar.studio

This Privacy Policy applies to:

Little Star Design Studio
littlestar.studio

The D.O.G. – Dedicated Online Guardians
thedoguk.com

The D.O.G. is an educational programme created and operated by Little Star Design Studio Ltd.